1-888-553-8776
Eashan Mehta
Your developer is swamped. You need to update a promotional banner for this weekend’s sale, but they’re tied up with three other projects. The banner waits. The sale launches without proper messaging. You lose conversions because your site wasn’t ready.
This happens constantly. Small updates that should take minutes turn into multi-day projects because someone technical needs to touch the code. Homepage tweaks wait in a queue. New landing pages get delayed. Seasonal campaigns launch late. Your business moves slower than it should.
Storyblok is a content management platform that lets your team update website content without waiting on developers. MAK Digital now partners with Storyblok to help eCommerce businesses integrate this into their existing sites. If you’re redesigning your store or adding new functionality, we can build Storyblok into the project so your team gets the independence to manage content while developers focus on bigger priorities.
The Real Problem
Every content update becomes a technical task. Want to add a promotional banner? You need a developer. Homepage hero image needs updating? Developer. New product category launches next week? Developer has to build the page.
The delays add up. Your Black Friday sale messaging goes live two days late because the developer was handling a payment gateway issue. A time-sensitive partnership announcement sits in your inbox while you wait for someone to update the homepage. Competitor launches a similar product first because they moved faster.
This isn’t anyone’s fault. Developers are handling critical work: site performance, security updates, integration fixes, checkout optimization. They should be doing that work, not changing banners. But traditional websites require technical knowledge for even basic updates, creating a bottleneck that slows your entire business down. You’re paying for speed you don’t have.
What Storyblok Actually Does
Storyblok is what’s called headless CMS, which just means your content lives separately from your website’s design and code. Think of it like this: your developer builds the foundation and structure once. After that, your team can update text, images, layouts, and entire pages using a visual editor that looks more like a website builder than anything technical.
Need to change that promotional banner? You drag a new image in, update the text, click publish. Done in two minutes. Want to test a different homepage layout? You rearrange content blocks, preview how it looks, and push it live yourself. Launching a new product? You fill in the template your developer created, add images and descriptions, and publish without waiting.
The key difference from traditional platforms: Storyblok works with your existing eCommerce store. If you’re on Shopify, BigCommerce, or have a custom-built site, Storyblok connects to it. Your product catalog, inventory, pricing, and checkout stay exactly where they are. You’re just getting better control over how content appears on the front end.
Your developers set up the integration and build custom content blocks that match your brand. After that initial setup, your marketing team manages day-to-day updates independently. Developers stay focused on technical work. Your content team moves at the speed your business actually needs.
To learn more about headless commerce and whether it’s right for your business, check out our blog on headless CMS for eCommerce.
Why We Partnered with Storyblok
We kept seeing the same problem across different clients. Smart teams with solid strategies, stuck waiting on technical resources for basic content updates. Sales opportunities missed because messaging couldn’t go live fast enough. Campaign ideas shelved because implementation felt too complicated.
Storyblok solves this in a way that actually works for eCommerce businesses. It’s not another platform promising to replace everything you’ve built. It integrates with what you already have and gives your team the independence they need without creating new technical debt.
We partnered with Storyblok because we can offer this to clients who need it. If you’re in the middle of a redesign or adding new functionality to your store, we can build Storyblok into the project. We handle the technical integration, connect it to your eCommerce platform, and build custom content blocks that match your brand and workflows.
Your team doesn’t need to become developers. They learn a straightforward visual interface. Drag, drop, edit, publish. That’s it. The complex work happens once during setup. After that, your marketing team operates independently while your developers focus on work that actually requires their expertise.
Conclusion
Your business shouldn’t move at the speed of your developer’s schedule. Content updates that take days should take minutes. Campaign launches that require technical coordination should happen independently.
Storyblok gives you that speed. MAK Digital makes it work for your specific business. If you’re planning a redesign or want to add this capability to your existing store, we can integrate Storyblok into the project and train your team to use it effectively.
Stop waiting. Start moving faster than your competitors. Reach out and let’s talk about whether Storyblok makes sense for your business.
