Avco Key and Novelty is a wholesale distributor, manufacturer and importer of key chains, key accessories and key blanks. Keyring.com supplies retail hardware stores, locksmith shops and other key-making establishments with the best selling and most profitable selection of items available.
Avco Key and Novelty hired MAK Digital to perform a complete overhaul of their site along with a migration to BigCommerce. Keyring.com has been on an old, outdated platform for many years and decided it was time for a switch, and after much research had zeroed in on BigCommerce.
MAK performed a full design and development of the new site. The end result is a much more streamlined shopping experience that brings the Keyring.com brand into the cutting edge of eCommerce technology and best practices.
Keyring.com is based in Long Island, NY. Every item they sell is stocked and manufactured by Keyring.com. Most items are shipped the same day from their facility in New York.
MAK Digital designed and developed an online store for Keyring that was more modern and more brand-focused. Their original homepage was heavy on text and less appealing; they needed an updated design to bring them up to speed in an era where online shoppers are seeking a visually stimulating, more valuable shopping experience. The completed website provided the information their customers needed to make an informed purchase decision while still affording a pleasant shopping experience. The overall design that we created gave their website a more trustworthy and credible feel, while optimizing the user experience. For Keyring's product page, we designed a process that helps to lead prospective buyers along the purchase funnel and towards the custom products they desire. The product page was built with multiple custom templates, allowing the store owner to configure different types of customizations for different products. The custom product feature allows KeyRing to configure the product page with multiple steps for the customer to follow throughout the product customization process.
We also built custom quantity discount logic to allow the customer to quickly see how quantity discount will reflect their purchase price. One of the features of the custom product page also allows customer to easily see all the selections they are making while customizing their product. we also developed a custom sidebar cart and integrated it into the design of their website. In addition, we developed a responsive design for VitaRX to enhance the experience of their mobile shoppers and to ensure a cohesive, uninterrupted experience across all devices.
Increase in mobile/tablet traffic: over 60%
Increase in Conversion Rate: over 35%
Increase in new users: over 40%