Concept
This project had three main goals for project completion. First MAKDigital would have to create a custom BigCommerce theme utilizing BigCommerce Stencil technology. Not having used the BigCommerce platform previously Unisan Direct would also require training to assist with the onboarding process of a new eCommerce platform.
Second, add B2B (Business to Business) capabilities to the new site utilizing the BigCommerce Integrated Bundle B2B. Having that second revenue stream that is separate from the sites B2C function will prove invaluable when reviewing their site upgrades in the future.
Finally, make the site mobile-capable/friendly utilizing responsive design technology. Most of today’s eCommerce is completed through mobile formats (phone, tablet, etc..), having a mobile-capable site is the only true way to eCommerce success in the 2020’s. The project also included redesign changes and tweaks to assist with SEO (search engine optimization) and UX (user experience) of the site.