Our BlogIf you’ve been a marketer for the last six months you’ve probably heard of Web3. Additionally, you would have seen a few notable changes that affect how you carry out marketing strategies and campaigns. Apple’s iOS 15 now restricts access to and collection of third-party user data. […]
Enterprise SEO has become a major area of focus for most businesses in the last few years. Many businesses have adopted enterprise SEO as a critical part of their strategy for learning about consumer behavior. Enterprise SEO is generally seen as the most cost-effective way for brands […]
If you are thinking about launching your own website, you probably have a possible domain name. You also may have come across a suggestion that using an exact match domain will help your site rank high on Google. An exact match domain (EMD) usually contains the keywords […]
If the 2010’s taught us anything it is that eCommerce is consistently reaching new heights. Offering lucrative opportunities makes now the best time to transition into the space. According to Statista, more than 230 million buyers now shop online in the US alone. However, the eCommerce industry […]
Coming from a year plagued with a pandemic, we can all agree that the world put a lot of pressure on 2021, hoping that this year will be better. Thankfully for most, 2021 is a better year than 2020. Even in eCommerce, 2021 has been more successful […]
Last year, holiday shopping was stifled because of the pandemic, and many businesses had to improvise to meet consumer needs. But this year’s holiday shopping won’t be like last year because the world is making a post-pandemic comeback. Deloitte predicts that holiday retail sales will grow by […]
More than half of American consumers can’t afford everything they need or want because they live paycheck to paycheck. But this shouldn’t stop anyone from getting essential items or even some nice-to-have items. Considering that many American consumers fall under this category, it would be unwise for […]
The recent attention data privacy has gotten among users and regulators is forcing changes industry wide. App developers and marketers used to dig deep into user-level data to collect insights to create monetization and advertising strategies. But in the last few years, developers and marketers have had […]
The world has come a long way in the last three decades of the internet, gaining ground each year especially with its impacts in commerce. Now, more than two billion people shop online every year, and about 33% of buyers worldwide shop online at least once every […]
Merchandising is the art of presenting goods in the most aesthetically pleasing way to attract buyers and influence them to buy items from a retail outlet. Merchandising dates as far back as the beginning of commerce. In the past, merchants in bazaars would position exquisite fragrant spices […]
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