1-888-553-8776
Eashan Mehta
MAK Digital has partnered with ClearSale to offer fraud protection services to our eCommerce clients. ClearSale works with over 6,000 merchants worldwide and specializes in reviewing suspicious orders manually instead of automatically declining them. This partnership means we can now integrate professional fraud management into client projects when it makes sense for their business.
What ClearSale Does
ClearSale has been in the fraud prevention business for over 20 years. They’re the first company to offer chargeback guarantees and still the largest to do so. Their approach is different from most fraud tools: they combine AI screening with a team of 1,500+ fraud analysts who manually review flagged orders.
When a transaction looks suspicious, most automated systems decline it immediately. ClearSale’s analysts investigate instead. They review the order details, check customer information, and make a decision. This catches fraud while approving legitimate orders that automated systems would reject.
Why False Declines Matter
Most eCommerce businesses focus on preventing fraud. That makes sense. Chargebacks cost you the sale, the product, and chargeback fees. If your chargeback rate gets too high, payment processors can increase your fees or terminate your account.
But there’s another problem that often costs more: false declines.
A false decline happens when your fraud system blocks a real customer. They don’t call to fix it. They don’t try again. They assume their card was declined and shop somewhere else.
Automated fraud tools treat unusual orders as fraudulent by default. First-time buyer with a large order? Declined. Customer shipping to a different address than their billing address? Declined. Someone buying from a new location? Declined.
These systems can’t tell the difference between “unusual” and “fraudulent,” so they block everything that doesn’t fit standard patterns. You prevent fraud, but you also lose legitimate sales without knowing it.
How ClearSale Works
ClearSale runs in the background while customers shop. When someone places an order, their AI system analyzes it and assigns a risk level.
Low-risk orders get approved instantly. Obviously fraudulent orders get declined. Orders that fall in between get sent to their analyst team for review.
The analysts look at order history, shipping details, customer behavior, payment information, and more. They determine whether it’s a real customer or a fraudster.
The result is fewer false declines and better fraud prevention. You approve more orders, lose less to fraud, and avoid frustrating legitimate customers.
ClearSale also offers chargeback guarantees. If they approve a fraudulent order, they cover the costs. If they decline a legitimate order, they cover that too. They also handle chargeback management, including dispute responses and communication with banks.
When This Makes Sense
Not every eCommerce business needs this level of fraud protection. If you’re processing low volumes or have minimal fraud issues, you might not need it yet.
ClearSale makes sense for businesses that:
- Process high transaction volumes where even a small percentage of false declines means significant lost revenue
- Sell high-ticket items where each declined order hurts
- Operate in industries with higher fraud rates
- Want to expand into new markets but worry about increased fraud risk
- Currently lose sales to overly aggressive fraud filters
The service is paid and scales with your transaction volume. We can help you evaluate whether it’s worth it for your situation.
How We Integrate It
ClearSale has pre-built plugins for BigCommerce, Shopify, WooCommerce, and Magento. For custom platforms, they can create tailored integrations.
When we build or redesign your site, we handle the technical setup. ClearSale connects to your payment processor and order management system. Once it’s running, it works automatically.
You get access to their reporting dashboard where you can monitor fraud rates, approval rates, and overall performance. ClearSale provides 24/7 technical support, and their team is available if issues come up.
Getting Started
If you’re dealing with chargebacks or losing sales to false declines, ClearSale might help. Our team can walk through your current fraud situation and help determine if this integration makes sense for your store.
We can also discuss implementation during new site builds or platform migrations. The setup process is straightforward, and most merchants are up and running quickly.
Learn more about ClearSale or contact us to discuss fraud protection for your eCommerce business.
