CashMyGuns: WordPress Redesign for Visibility and Credibility

The Challenge

Cash My Guns’ old WordPress website wasn’t helping their search performance or their credibility. It lacked clear navigation, strong calls-to-action, and modern design cues that build trust in a high-stakes industry. Customers who did land on the site weren’t confident enough to start the process. The bigger problem was invisibility—competitors with city and state-specific pages were dominating local search results, capturing ready-to-sell users that should have been Cash My Guns customers. Thousands of positive reviews were going unseen because the site simply wasn’t showing up.

How We Addressed It

MAK Digital rebuilt Cash My Guns’ website with a focus on credibility and SEO visibility. The redesign launched November 11, 2025, with the 50-state SEO rollout scheduled for completion in December. Together, these two phases transform how customers find and experience the brand online.

The redesign gives Cash My Guns the professional presence they already earned through years of great service. The new homepage leads with trust: customer reviews are displayed prominently, featured team photos emphasize the real people behind the service—an important distinction from competitors who rely on AI chatbots and automated communication, and the three-step process—Get a Quote, Ship the Gun, Get Paid—is visualized clearly so visitors understand exactly what to do. FAQs are easy to access from both the header and footer, answering common concerns before customers even need to ask. The design is clean, mobile-optimized, and communicates confidence from the first click.

Search performance was addressed through one of MAK Digital’s most ambitious SEO buildouts to date. We created dedicated pages for all 50 states and multiple cities within each one—more than 200 new landing pages designed to rank for location-based keywords like “sell guns in (state)” or “gun buyers near me in (city).” Each page includes localized content, relevant contact details, and SEO structures built for scalability. This new foundation allows Cash My Guns to appear in search results where they previously didn’t exist, giving them visibility across every major market in the country.

The quote process was also streamlined to reduce friction and increase conversions. Strong calls-to-action like “Get My Cash Offer” now appear consistently throughout the site, guiding users naturally toward completing a form. The flow is simple, clear, and fast, whether users are on desktop or mobile.

The Results

Cash My Guns now has a modern, trustworthy site and the search visibility needed to compete nationwide. Customers searching for gun buyers in their area can finally find them. The mix of updated design, human-focused messaging, and location-based SEO has turned Cash My Guns into a credible national brand with a clear presence in every state.

The company had been online for more than ten years with thousands of strong reviews, yet their old site left them buried in search results. This project proves that even established businesses can fall behind digitally, and how quickly they can recover once the right structure and SEO foundation are in place. With a rebuilt WordPress platform and a solid SEO foundation, Cash My Guns can expand confidently and build authority across the country. The new site both looks and performs the way a trusted service should, converting visibility into measurable business growth.

To see the complete transformation and impact, read our Cash My Guns case study