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New Site Design Brings
GutsRacing Sales
GutsRacing Sales
Do you happen to be a fan of motor and sport bike racing? Well then you'd know the value in having a comfortable and stylish seat for those times when you are riding for hours on end. When it comes to quality manufacturing and eye catching custom made seats, Gutsracing.com has got you covered. Since 1985 they've time and time again satisfied their customers with the highest of standards.
The Opportunity
James at gutsracing.com came to us with 2 problems. His website was bare to the bones basic because it lacked branding and was on a default Volusion template, causing it to not have a certain "wow" factor. Because of the fact that he sells custom seats, each made differently in order to fit the bike, he needed custom in-house development done in order to categorize and allow customers to search by the make, year, and model. Adding to the fact, his products have a wide array of variations, which give customers the option to pick a color combination for the seat, as well as seat size, and rib. James's idea was to let customers see exactly what they are ordering as they customize the seat. With this functionality each product needed to have over 1000 parent-child combinations. MAKDigitalDesign built a custom seat configurator that allows customers to with ease pick and see precisely which seat they are ordering.
Increase in conversion rate: over 60%
Increase in mobile/tablet traffic: over 45%
Increase in new users: over 40%
Increase in mobile/tablet traffic: over 45%
Increase in new users: over 40%
Custom Product Page
GutsRacing.com custom product page allows customer to pick any color selection for the seat side, center and a rib of the seat cover. With ease web shopper can right away see exactly how his color choices will look on the real product. We build this functionality allowing GutsRacing to have products with thousands of parent child dependencies without compromising on the site performance. Customer can also pick a YEAR/MAKE/MODEL for the custom product right there on the product configurator page making it a much easier way to shop.
