Companies spent $602 billion in 2022 on digital advertising alone, which is around a 15% increase from the 2021 global digital ad spend of $521 billion. Companies are willing to spend lots of money on ads, making the competition hard for small businesses with small marketing budgets. […]
Fraud detection management is a security measure digital banking companies and other companies that collect or store delicate information on their servers use to guarantee security. Fraud detection management systems help these companies detect suspicious high-risk activities, protect against data breaches, and prevent fraud such as illegitimate […]
The Covid-19 pandemic as we know it changed our world in 2020. We had to rely on social distancing and reduced or complete halting of social activities, etc. eCommerce has changed a lot since the pandemic as consumers have developed a new shopping habit that is more […]
In the last three years, eCommerce has gone from a nice-to-have system to a must-have. The COVID-19 pandemic and lockdown in 2020 have even intensified the growth of eCommerce worldwide. In addition, the growing demands of consumers for eCommerce businesses have intensified the need for B2B businesses […]
Many elements contribute to the success of eCommerce businesses; market trends, changing consumer behavior, implemented marketing strategies, etc. But one element eCommerce business owners often overlook is their website design. We see eCommerce businesses that provide top-notch products and services at the best prices with poorly designed […]
In the B2C sector, customer reviews serve a simple purpose. eCommerce vendors put products online, then customers buy, receive their orders, and leave a review, and this helps other customers with their purchase journey. Unlike B2C, B2B buyers are not easily influenced by other customer reviews. They […]
At the sight of legacy code, developers fall to their knees under an imaginary rain in the middle of the road screaming why me. Well, that’s just to add drama, but really, developers have enough horror stories to tell about their frustrating experience with legacy code. Sometimes, […]
Most businesses have suffered for the last two or three years because of the ongoing Covid-19 pandemic. Hence, businesses had to change their traditional operating models to adapt to the fast-changing, tech-driven environment. We can expect more drastic changes and trends in the next few years, as […]
Affiliate marketers have established a bold reputation for themselves in the last decade such that during popular discussions about lucrative skills, affiliating marketing often make it to the list. Affiliate marketing can help you increase sales, but when you bring search engine optimization (SEO) into the mix, […]
Last week (02/21/22), OpenSea, the eBay of NFTs, lost users’ assets worth $200 million to a phishing scam. OpenSea users, NFT skeptics, and everyone in-between have been talking about this situation since then. OpenSea is getting the flack for not being secure enough to protect its customer […]
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