November 29, 2023 The Rise of Virtual Influencers: A Paradigm Shift in Marketing

In the ever-evolving landscape of digital marketing, the concept of CGI influencers (computer-generated imagery) might seem like a futuristic revelation. However, before we delve into the world of these digitally created influencers, let’s take a moment to reflect on the past. For years, some of the most […]

August 10, 2023 The Power of Free Shipping: Boosting Sales in the E-commerce Landscape

Introduction In today’s competitive e-commerce landscape, shipping plays a vital role in customer decision-making. Questions such as “How much does shipping cost?” and “When will my order arrive?” have a significant impact on whether a purchase is completed. Customers now expect both free shipping and fast delivery, […]

June 29, 2023 8 Powerful Prospect Phrases That Challenge Sales Norms

8 Powerful Prospecting Phrases That Challenge Sales Norms In the world of sales, prospecting fearlessly is often touted as the key to success. However, true fearlessness in prospecting goes beyond pushing past objections and trying to convert every “no” into a “yes.” It’s about gracefully accepting rejection […]

February 24, 2023 Are Third-Party Local Delivery Services Worth It?

Online shopping will only keep growing, especially now that buyers who used to shop in-store were also introduced to the convenience of eCommerce shopping during the pandemic. While the eCommerce boom translates to more sales and profits, businesses might struggle with managing the challenges surrounding deliveries. Online […]

January 30, 2023 Future-Proofing Your Business to Survive Any Event

If there’s anything the past three years have taught us, it’s that unpredictable events can disrupt every aspect of human life without sparing any sector or industry. The pandemic showed us that even the transport and food industries that seem untouchable can crack under pressure. The events […]

December 12, 2022 Effective Tips Top Marketers Use to Improve Domain Authority

Every website owner dreams of the day their website will rank on Google’s first page and other search engine result pages (SERPs). Not only does ranking on the first page of SERPs drives traffic to the website, but it also confirms that the website is an authority […]

November 25, 2022 Inventory Management & Inventory Automation

Nothing annoys a potential buyer quicker than when they find a product they like on a website product page but receive an error message when they try to buy the product. Something like; “sorry, the product is sold out” or an email from the business informing them […]

November 11, 2022 Takeaways From The Forrester Wave B2C Commerce Solutions Q2 2022 Report

Forrester Wave evaluated some B2C (business to customers) solutions, scoring them Leaders, Strong Performers, Contenders, and Challengers based on their offering, strategy, and market presence. Forrester Wave evaluated nine B2C solutions providers; BigCommerce, Adobe, Salesforce, Shopify Plus, Kibo Commerce, VTEX, commercetools, SAP, and Optimizely. In this article, […]

October 31, 2022 The Importance of Choosing Product Names and How to Choose Product Names

In many cultures around the world, names are special, especially the name of a person. That’s why many parents spend time researching names online and offline and consulting older family members before settling on a name to give their newborn child. Pet parents are not left out […]

August 22, 2022 What Is New Media Marketing

Nowadays, there’s no hold back on where businesses explore to market their brand and products. When you spend a few hours on social media platforms such as TikTok and Instagram, you will come across subtle ad videos that paint a lifestyle picture of brands and products. And […]