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March 2, 2022 6 Ways to Make the Most of Your SEM Campaigns: The Scoop on E-Commerce

Let’s face it—we’re living in a digital world. The internet is an integral part of our lives, and that includes the way we shop. If you have an eCommerce website and want to stay on top, you must always be thinking about how to optimize your SEM […]

February 18, 2022 Post-Covid: Why CEOs Should Adopt a Digital Marketing Mindset

There’s no need to repeat the fact the world changed in 2020, and we are currently in an entirely new world. If you are familiar with history, you will know that changes like the one that started in 2020 affect every aspect of life, including marketing and […]

February 11, 2022 Why Use eCommerce Forecasting For Your Business?

eCommerce demand forecasting is a process that uses several essential metrics to predict future sales/demands for products or services. You can use demand forecasting to determine the future demands for your new products and the existing products you have been selling. The metrics used include repeat purchases, […]

February 4, 2022 Are Languages A Google Ranking Factor?

Content Language Meta Tag: You can also use the content language meta tag, which serves the same purpose as the hreflang attribute. For example, when targeting a Chinese audience with the meta tag option, your code will have this; Top-level Domain Names: Big brands usually create a […]

January 28, 2022 YouTube Search Engine Optimization Tips For Generating Better Results

YouTube is a social media video platform where anyone can publish videos for free, and YouTube is also the second-largest search engine after Google. As a result, businesses use YouTube to create awareness for their business, projects, and products/services. Unlike social media platforms such as TikTok, where […]

January 20, 2022 7 Tips For Improving eCommerce Curbside Pick-up Operations

eCommerce businesses are evolving, and their mode of operation and practices are constantly improving. With the ongoing pandemic, there have even been more noticeable changes to the way businesses operate. Curbside pick-up service is one of the most notable additions to the way eCommerce businesses operate. This […]

January 14, 2022 What is Creator Economy, and How Do Brands Fit In

In the last decade, traditional and eCommerce brands were introduced to influencer marketing. A type of marketing where brands can lean on the reputation of influencers to market their brand or product. This decade has something else to offer, called the creator economy. The creator economy stems […]

January 7, 2022 React and the Benefits to Building your Website within React Framework

Before 2015, developers used to use build websites with scripting and rendering. HTML, CSS, and PHP were popular back then but limited in functionality, optimization, speed, and versatility. After a while, Javascript took over, and many developers started using it to build client-side Single Page Apps (SPAs). […]

December 31, 2021 Why Experiential Marketers Need To Start Learning About Web3

If you’ve been a marketer for the last six months you’ve probably heard of Web3. Additionally, you would have seen a few notable changes that affect how you carry out marketing strategies and campaigns. Apple’s iOS 15 now restricts access to and collection of third-party user data. […]

December 24, 2021 Enterprise SEO, Five Important Trends to Focus on in 2022

Enterprise SEO has become a major area of focus for most businesses in the last few years. Many businesses have adopted enterprise SEO as a critical part of their strategy for learning about consumer behavior. Enterprise SEO is generally seen as the most cost-effective way for brands […]

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