Concept
TikiMaster, a renowned brand in tropical decor, embarked on a project initially aimed at updating its website framework to align with the latest version of BigCommerce. However, as the project progressed, TikiMaster recognized the potential benefits of a full site redesign alongside the framework update. Understanding that completing both the redesign and framework update simultaneously would optimize site health and performance, TikiMaster made the strategic decision to pursue this integrated approach, underscoring its commitment to enhancing its digital presence and elevating the user experience for its customers.
Recognizing the limitations of their outdated website, which not only lacked visual appeal but also suffered from sluggish performance, we prioritized enhancing both its design and speed. Concurrently, we addressed the performance issues plaguing the old site, implementing measures through expert eCommerce SEO to significantly improve its speed and responsiveness. By streamlining code and optimizing elements, we successfully accelerated the site's loading times, ensuring a seamless browsing experience for visitors.