What is your development approach like?

Our development approach is characterized by adaptability, flexibility, predictability, and practicality, specifically tailored for eCommerce. This approach allows us to minimize the risks associated with scope, time, and cost. Drawing from years of experience across various industries, we've learned how to defy the staggering industry average of 97% project failure rates. We offer two distinct development approaches: Agile and Hybrid, providing clients with options that best suit their needs.

Do you provide services to agencies and SaaS providers?

Absolutely, we do. MAKDigital caters to a diverse clientele, encompassing not only Direct Clients but also Agencies and SaaS providers. Our expertise spans various industry verticals, including B2B, B2C, SMBs, Marketplaces, Startups, and large enterprises. We offer our services to both digital and print agencies and extend our support to SaaS providers, including ERP, CRM, Gateways, and more.

Is it possible for you to devise an eCommerce strategy for my business?

Absolutely, our team of experts at MAKDigital excels in creating tailored, all-encompassing strategies that are uniquely designed to fit your business. What's more, we can even go a step further by developing a 3-year roadmap for your business. MAKDigital's eCommerce roadmap serves as a comprehensive three-year strategic plan, mapping out your company's future trajectory and the necessary actions to achieve your objectives.

Can you offer guidance in selecting the ideal platform for my business?

Certainly, MAKDigital is well-equipped to assist you in identifying the most suitable eCommerce platform for your business, taking into consideration your specific requirements and market dynamics. Additionally, we offer a range of services, including the integration of cutting-edge features into your online store, building a custom store from the ground up, and providing SEO optimization tailored to your needs.

How can I determine the most suitable eCommerce platform for my business?

Choosing the most suitable eCommerce platform for your business is a crucial decision that can significantly impact your online success. To determine the right platform, consider the following factors: Business Needs and Goals, Budget, Ease of Use, Scalability, SEO-Friendly and Flexibil

How can I determine the most suitable eCommerce platform for my business?

Selecting the perfect eCommerce platform for your business involves conducting an objective evaluation of your business and its unique requirements. Once you've identified all the necessary functionalities and features that need to be implemented on your website, our experts can guide you in narrowing down the best eCommerce platforms that align with your business needs.

What measures are taken to maintain the SEO strength of an eCommerce website after migration?

Migrating an eCommerce website can have a significant impact on its SEO strength if not executed carefully. To maintain and even improve SEO rankings after migration, we take several measures before, during, and after the migration process. SEO is an ongoing process, and it may take some time to regain or improve your rankings after migration. Consistency, quality, and attention to detail are key to maintaining the SEO strength of your eCommerce website.

What is MAKDigital's method for confirming the correct execution of SEO preservation?

To validate the accuracy of our SEO preservation efforts, we employ a thorough evaluation process. This entails closely monitoring the performance of your eCommerce store on the new platform. We meticulously assess factors such as ranking, impressions, click-through rates, and other relevant metrics to ascertain the effectiveness of our SEO tactics. This evaluation provides our SEO specialists with valuable insights into how your website is performing following the migration. Additionally, we continuously monitor Google Search Console and Google Analytics to gain a comprehensive overview of your eCommerce store's performance. Based on the gathered data and results, we are prepared to make necessary adjustments and improvements to further optimize your SEO strategy if required.

Client

SkateAmerica.com Shopify to BigCommerce migration

Young Adult Fashion | Launched 12/13/23

SkateAmerica, a renowned online destination for skateboarding enthusiasts, has been a prominent player in the industry since its establishment. Originating in 2008, SkateAmerica has built a solid reputation for delivering top-notch skateboarding products and gear. Located in Simi Valley, California, SkateAmerica has a brick and mortar location, catering to both passionate skateboarders and seasoned professionals. Unfortunately, their online presence didn't hold the same bravado, suffering from an outdated design and lacking responsiveness. Previously operating on Shopify, Skate America sought greater speeds and adaptability for its online store. After careful consideration, the decision was made to migrate to the BigCommerce platform, marking the beginning of a promising and enduring partnership.

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Concept

Faced with several limitations and speed-related issues on Shopify, SkateAmerica made a strategic decision to migrate their eCommerce operations to BigCommerce. Recognizing that their existing website was out of sync with their brand identity, they embarked on a mission to completely revamp its appearance, aiming to better embody their vibrant company culture and mission.

The time had come to embrace a more contemporary and robust platform, prompting the collaboration with MAKDigital. Additionally, SkateAmerica seized the opportunity to integrate powerful third-party solutions, such as Searchanise and SalesWarp, to streamline their marketing and operational efforts as they continued to grow.

SkateAmerica had been grappling with challenges related to user experience and conversion rates on their previous website. To address these issues, our team of expert eCommerce designers undertook the task of redesigning the site, focusing on enhancing user engagement and simplifying the shopping journey. Our strategy was centered around streamlining navigation, optimizing calls to action, and enhancing the checkout process.

Through a meticulous analysis of the user experience, we pinpointed critical pain points that were impeding customer satisfaction and loyalty. Our objective was crystal clear: resolve these issues to enhance customer interactions, fortify retention metrics, and ultimately boost revenue. Leveraging our extensive expertise in eCommerce design and development, we crafted a comprehensive plan to transform the website into a user-centric platform that not only met but exceeded revenue expectations.

Skate America BigCommerce Website Concept

Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

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Home Page
Category Page
Product Page

Design

Our creative team collaborated closely with Derek from SkateAmerica to craft custom-made artwork tailored to the new BigCommerce website design. This creative synergy resulted in a digital experience that excels in both performance and aesthetics, meeting all the criteria for a high-performing site.

The latest web design for SkateAmerica draws inspiration from a diverse range of sources that hold a special place in the hearts of their devoted fanbase: skate culture enthusiasts.

The website underwent a comprehensive overhaul to enhance user experiences and bolster eCommerce performance. The redesign focused on simplifying the overall structure for heightened user-friendliness, introducing a prominent search bar, and refining product categories for improved browsing efficiency.

The design received a modernization, adopting an aesthetically pleasing look with superior-quality product imagery and transparent pricing details. This redesign aimed to provide a delightful user experience across the entire site.

The checkout process underwent refinement, marked by a reduction in steps and clearer instructions to minimize cart abandonment rates effectively. Meticulous attention was devoted to optimizing the site for mobile usage, resulting in a responsive design that ensured an unimpeded shopping journey across diverse devices.

These reimagined design facets converged with the pivotal aim of amplifying conversions and propelling sales. Early data indicates that these revitalized elements have indeed accomplished these objectives with resounding success.

SkateAmerica's redesigned store now offers faster loading times, improved eCommerce cart functionality, and a sleek, cohesive design that harmonizes with their brand identity. This custom design effectively narrates their customer journey, skate culture influence, young adult apparel offerings, and corporate branding initiatives, all while meeting the highest standards of eCommerce excellence.

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Custom Features & Functionality

Tailored Mega Navigation: A personalized mega navigation system designed to enhance user navigation.
Independent React Component: A customized side cart built as a standalone React component, ensuring seamless functionality.
Independent React Component: A distinctive mobile navigation solution developed as an independent React component, optimizing mobile user experience.
Specialized Sold-Out Product Page: An exclusive product page template for sold-out items, offering alternative product options.
Personalized Searchanise Integration: A custom implementation of Searchanise for instantaneous search and advanced product filtering.
Instant Account Signup Popup: A swift account signup popup created as an independent React component, simplifying the account creation process.

Solution

Enhancing the design to align with the brand's identity is expected to strengthen visitor retention rates and drive overall conversion improvements. Our strategic remedies, including a revamped call to action and streamlined navigation, led to a reduction in bounce rates. The introduction of a one-page checkout mechanism expedited the purchasing process, contributing to a significant surge in conversion rates.

Incorporating customer reviews and star ratings built trust and credibility, fostering lasting loyalty. Customer feedback highlighted a considerable improvement in user-friendliness, ultimately translating into increased revenue and customer retention.

Simultaneously, comprehensive on-page SEO enhancements were implemented to enhance overall site visibility. Strategic keyword research & optimizations and improved meta tags aim to boost organic traffic and further solidify SkateAmerica's online presence.