Concept
Raid Research, a renowned leader in in-person firearm customization, approached MAK Digital with a unique challenge: they lacked any online presence. Unlike typical clients seeking website redesigns, Raid Research offered a blank canvas for us to collaborate and build their brand from the ground up. This presented an exciting opportunity to not only establish Raid Research in the digital sphere but also to seamlessly integrate their brand identity, captivating visuals, and user-friendly functionalities into a cohesive online experience on the BigCommerce platform.
Upon thorough analysis and consultation with Raid Research, we identified key objectives for their online presence. These included showcasing their unparalleled craftsmanship, providing a platform for customers to explore customization options, and establishing a seamless user journey from discovery to purchase. With these objectives in mind, our goal was clear: to translate Raid Research's dreams and ambitions into a dynamic and immersive online experience that truly reflected their brand ethos.
The absence of pre-existing digital infrastructure allowed us to approach the project with unparalleled creative freedom. We delved deep into Raid Research's history, ethos, and unique selling points to craft a comprehensive strategy. From defining their target audience to outlining content architecture and user flows, every aspect of the concept phase was meticulously planned to ensure alignment with Raid Research's vision and objectives.
Our partnership with Raid Research extended beyond mere website development; it was a collaboration aimed at forging a digital extension of their brand. The concept phase thus served as the foundation upon which we would build Raid Research's online identity, setting the stage for innovative design and technical solutions tailored to their specific needs.