Table of contentsThe problem with historical keyword research is twofold:What is the buyer’s journey?AwarenessConsiderationDecisionPillar PageCluster pageTarget pageTrack & MonitorIgnore1. Harvesting Keywords2. Expanding the list3. Filtering out irrelevant keywords4. Pulling in data5. Aligning Phrases to Buyer Intent Keywords5. Keyword mapping and content gap analysis As long as the … Continue reading How To Match Keyword Research With Your Buyer’s Journey